Yesterday I spent a couple of hours sending direct email to potential customers with two aims, to gain more knowledge about their ideas and to see if any of them would sign up.
As this was a first stab, rather than going after our key segment I thought I'd try asking members of a secondary market what they though of the site (rather than going for a hard sell).
Did it work? Well of the 56 emails I sent, I've so far had three replies with helpful comments and suggestions but no sign ups. I've also had an extra 50 hits (compared to the day before) on the website (measured using google analytics).
As a quick thank you to those who replied, here are a few links, Ethereal Events, Paul Deacon and Plans and Presents.
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Promoting OpenYourDiary, other than getting the first release out is my main priority but as my business mentor suggested, as well as doing business, I also need to spend a little time to think about the business. This blog is a prompt to do this, to think about some of the issues I need to address and to keep a quick note of some of the helpful information I find online.
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