As far as I've read, one of the best ways to improve your Google ranking is to be linked to from other sites that already have a high ranking.
There are a number of comemrcial services that offer to improve your ranking by creating links from other sites to yours. These can be links from appropriate sites but often they are from sites set up to provide link backs (so are ranked low by Google) or your url is submitted as a comment on forums and blogs. Often these forum and blog posts get treated as spam so the reputation of your site may be tarnished, so be cautious.
If you plan to do a little link building yourself there are a few simple steps that may help:
- Create a links page on your site
- Search for other non-competing websites that rank highly with key words that you think are important. Add a link to these sites on your link page.
- Write (once) to the webmaster of each site asking for a link to your site, giving the link and text you would like them to use and providing them with the link to your links page displaying their link
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