Monday, 20 October 2008

Online Ads

Well, as we have a holding site up and running I thought we should do a little test marketing with a few Google, Live and Facebook ads. 

Wow! 

While the Google and Live ads did very little, Facebook ads set up with the same parameters generated far more  clicks and conversions (OK, 11 but for a spend of only $3) . The impression to click ratio on all of these is very low, but as we don't pay for impressions, this is not an issue at the moment. However, for every three people clicking through (someone clicking on an advert) we are getting a sign up on the holding site. In contrast, for the Google ads, we are getting fewer clicks and no sign ups yet.

We'll continue to monitor the performance of these ads.

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