On Tuesday I attended a training seminar run by the Thames Valley Enterprise Hub at Sage House in Reading. The £35 (inc lunch) seminar covered basic search engine optimisation (SEO) including keyword research, where to use these keywords, using RSS feeds and blogs, free analysis tools, inbound linking strategies and social networking for business.
I'll cover briefly cover each of these to give you an overview of the content of the seminar (mainly as a vehicle to confirm my understanding and help me decide next steps). I'd also liek to thanks Stephen Murphy of Tennis Jeannie, Michelle Paice of Connection2 and Freddie Jones of Flat Rock Technology for their help and ideas on both marketing and pricing strategy.
Anyway, back to the seminar which was led by Tony Treacy or eConsultants.it.
The basic theme of the seminar revolved around using free online tools to market your website rather than paying for online advertising. So out with pay per click, banners ads and email campaigns and in with social networks, SEO and clever use of content.
See the following posts for the next steps
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