Page title - This is the "title" tag in the head section of your html page. The text you enter here is used by google as the headline for the link to your site, it is displayed at the top of your browser when viewing a page and is the default text used when you bookmark a page. Limit your text to 65 characters (in spaces) or less. Ideally use different titles / keywords across your site for better google performance. For example we will add Hairdresser on our landing page for hairdressers but use MOT, Garage and Service on our landing page for garages.
URL - Try to include 1-2 of your keywords in your page URLs, this can be both in the domain name and within the directory structure and file names. e.g. if we wanted to target "diary", "appointments" and "hairdressers" we could try something like www.OpenYourDiary.com/Appointments/Hairdresser.html
Page description - Although this is not used by all search engines for ranking, the meta tag description is almost universally used on search engine results pages as the summary displayed to the user. Limit your text to 160 characters or less but make sure you include 2-3 of your key words/phrases.
Page keywords - Again, this meta tag is not used by all search engines but adding it will no harm. Most SEO experts suggest 7-10 keywords but 2 targeted words per page may be a better bet. Don't include lots of keywords as some search engines will see this as spamming and penalise you accordingly.
Page content - Try to sensibly use one or two of your keywords in the first paragraph of each page.
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